Encoding : Encoding means the process of putting thought into symbolic form which can be understood by another person to whom the sender wants to communicate the idea. Receiver: The person to whom the sender sends the message. The sender is ALWAYS responsible for the communication. Sender is the source of the message or the person who originates the message. Message: The information the sender wishes to communicate. verbally or written. Answer (1 of 2): The first and the important role of a sender in communication process is he should be able to pass the message properly. This model focuses on the sender and message within a communication encounter. (1) Sender: The person who intends to convey the message with the intention of passing information and ideas to others is known as sender … The sender should be clear enough about what he has to speak. Although the receiver is included in the model, this role is viewed as more … Difficult to think of someone “trying to make common,” to communicate, if that person has nothing to share. Sender: The person who wants to communicate. The receiver does not know what it is the sender is trying to communicate or if it was communicated accurately. The sender transfers the information using the following factors: Communication Skills (ability to read, write, speak, and listen) directly affect the communication process. This model was the first to introduce the role of noise in the communication process. This model focuses on the sender and message within a communication encounter. The message is transmitted through media or certain channels. The end result of the communication process is the understanding of the message. During the process of encoding, sending and decoding, ‘noise’ occurs that can disrupt or cloud a message. The transmission model of communication describes communication as a linear, one-way process in which a sender intentionally transmits a message to a receiver (Ellis & McClintock, 1990). Why is this? Transmission Model of Communication. Encoding: How the message is to be communicated e.g. Communication process as such must be considered a continuous and dynamic inter-action, both affecting and being affected by many variables. 1. Sender is the source of any communication and communication takes place based on him. In communication process, there is a transmission of message from a sender to the receiver. Furthermore the sender is responsible for getting feedback describing the communication, not just did the receiver hear it, to be sure the communication was received. Channel: How the message is sent e.g. 1. In the most traditional sense, this may be static on a radio broadcast, or even extend to mishearing a conversation or misspelling an email. face to face or by email. in our example, Unilever Bangladesh Ltd. is the sender. The Sender has an Idea. Sender's Credibility and Attractiveness Explanation of the communication process : The important role in communication is channel. In this exclusive model, Osgood considered a circular form of the communication process. Buddy Krizan defines a sender's key role in the communication process in "Business Communication" as including "(a) selecting the type of message, (b) analyzing the receiver, (c) using the you-viewpoint, (d) encouraging feedback, and (e) removing communication barriers." Although the receiver is included in the model, this role is viewed as more … A.C. Transmission Model of Communication. 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