The. NIKE COMPANY BACKGROUND The company specializes in athletic wear, providing footwear, apparel, athletic equipment, and accessories. Short Company Introduction Nike has faced a long history of controversy over its labor practices. Nike is a monopolistic competition because their products are not exactly like their competitors such as Adidas and Under Armour. The highly unstable demand controls the footwear market. Hurley International, Nike, Inc., Bill Bowerman 1448  Words | The company was founded on a principle of finding cheaper labor to produce … A good running pair of shoe has strong mid-sole configuration so you can find it easier while wearing Nike shoes. at all levels within the industry, especially among the leaders. This brand was discovered to be reliable and trendy simultaneously. However, the process of outsourcing work internationally proved to be problematic for Nike in a variety of ways particularly in regards to low wages provided workers and poor working conditions and environment. A brand can serve as a person’s personal statement even if that person were stranded on a desert island. Nike’s business model was based in outsourcing its manufacturing, then using the money it saved on aggressive marketing campaigns. A mystical presence, symbolizing victorious encounters, demand of shoes is rapidly changing. She often carries the staff of Hermes, symbolic of her role as the messenger of Victory. Premium Nike's mission statement is simple: To bring inspiration and innovation to every athlete in the world. The characteristics of these products business and its benefits can be as discount coupons . Executive Summary Therefore, the purpose of this study is to show you Nike’s current situation, and its market position. 4  Pages, "Identify At Least 10 Characteristics Of Nike As A Company", corporation that is engaged in the design, development and worldwide marketing and selling of footwear, apparel, equipment, accessories and services. It was found by Bill Bowerman and Phil Knight in the year 1964. Bowerman was the Track and Field coach at the University of Oregon, while Knight was one of his runners. Report Bill Bowerman wanted to design shoes for his runners that would maximize their performance. Nike alone was winged. | There are many models of Nike shoes to choose from. Customers want more diversity in footwear, so the strategy of the companies must cater to customers demand. If Nike, with it’s budget of $3.58 billion and climbing every year, can remember to target a segment of its demographic marketing audience with a specific message in a specific place, we can all learn from that. Because of so many benefits, Nike sports shoes are one of the best sports shoes available on the market today. Nike is a leading manufacturer of sports-related products, including shoes, apparel and equipment. Nike’s business model was based in outsourcing its manufacturing, then using the money it saved on aggressive marketing campaigns. and please do keep on providing information about the brand.. NIKE because it is surely an exclusive brand that caters for every age. The study revealed that Nike had a Social Currency composite score of 120, which comes from the brand’s average score across seven different categories: personal identity, social identity, expression, conversation, affiliation, information and utility. Shoes reduce the likelihood of catastrophic foot injuries. Nike was the ancient Greek goddess of victory--victory both in war and in peaceful competition. | The, StudyMode - Premium and Free Essays, Term Papers & Book Notes. Cost of capital, Capital asset pricing model, Stock market 1284  Words | Our report aims to help Kimi Ford make a decision on her investment of Nike. Nike is headquartered in Beaverton, Oregon, USA. One of the most popular brands in the world is Nike. Footwear revenues still account for 58% of Nike’s total overall revenues. Starting from making running shoes, Nike had branched out rapidly into an assortment of other sports as well as leisure markets.  More than 12.6 million people “like” the brand on Facebook and Nike has more than 1 million followers on Twitter. Our company uses the customer’s love of sports to its advantage by aiming its marketing efforts to create a “feeling” that transcends the product. Nike, Inc., Strategic management 1020  Words | It contains the outer part of the body of the running shoe. Nike uses psychographic segmentation variables to make its offerings more attractive to the target customers. 5  Pages. However. 5  Pages. Nike Heritage Stakeholder’s must include shareholders, civil society, consumers, industry, and government, which are created through organizations and networks. 6  Pages. These shoes have features that protect your feet while you are participating in any sport. If you buy a pair of Nike shoes for specific sports, you will definitely reap the benefits for a long time. This is because different sports have different requirements than shoes. Mid-sole characteristics of Nike shoes Mid-sole of a Nike shoes is the middle area which connects out-sole and upper part of shoe. Nike was appointed his charioteer, and together the four became sentinels of Zeus' throne. About Nike Inc. He sat next to Zeus, king of the Olympian pantheon, in Olympus. Nike also partners with sports stars to further promote the brand. – Nike shoes provide excellent support – Nike shoes comes with a herringbone pattern and a solid rubber, which adds to the comfort and support of users. Nike, Inc. /ˈnaɪkiː/ is an American multinational corporation that is engaged in the design, development and worldwide marketing and selling of footwear, apparel, equipment, accessories and services. The company has built a strong global presence. We choose WACC as our method to estimate the cost of capital, which can be used as a discount rate to verify whether Nike is correctly valued in current market. | – Nike shoes provide excellent support – Nike shoes comes with a herringbone pattern and a solid rubber, which adds to the comfort and support of users. 6  Pages. The Nike logo has become a popular global icon. The company takes its name from Nike the Greek goddess of victory. Nike is an american corporation the designs, develops, manufactures, and markets footwear, apparel, equipment, accessories, and services to multiple nations. Shiffaun L. Alston Premium She sometimes appears carrying a palm branch, wreath, or Hermes’ staff as the messenger of victory. Characteristics for Nike must prioritize key issues and develop the responsibility of corporate policies. numbers of people exercising and the trend towards casual apparel. Each sport has specific designs and styles of footwear. Customers want more diversity in footwear, so the strategy of the, Executive Summary Premium The glory days of athlete partnerships with Michael Jordan and other top superstars has not been replicated in recent years, which means Nike is fueled by the brand loyalty it generated over 20 years ago in some instances. ... Nike, Inc. is a marketer of sports apparel and … Nike (NKE) is the world’s leading sports footwear and apparel company. Nike is also portrayed erecting a trophy or, frequently, hovering with … Nike, the number one manufacturer of footwear and apparel, has become a household name on the same level as mogul companies McDonald’s, Coca-Cola and Budweiser. Subscribe to our mailing list and get interesting stuff and updates to your email inbox. The key elements of stakeholder’s characteristics are: Nikes organizational culture is centered on creativity and innovation to provide products that suit current consumer preferences. As an attribute of both Athena, the goddess of wisdom, and the chief god, Zeus, Nike was represented in art as a small figure carried in the hand by those divinities. Professor R. Chua The company was founded on January 25, 1964 by a University of Oregon track athlete Philip Knight and his coach Bill Bowermanas. Nike Inc. in all aspects is truly an example of an entrepreneurial venture. Nike, Inc., American sportswear company headquartered in Beaverton, Oregon. Michael Jordan was one of their main promoters. Athletic shoe, Nike, Inc., Swoosh 973  Words | By continuing to use this website, you are agreeing to our use of cookies as defined in our. information and data about the company and its operations. Premium However, the process of outsourcing work internationally proved to be problematic for, millions of shoes and clothing each year. Premium 1 3 5 7 9 Low Prices Most shoes have low prices Apps 10 Everyone They have shoes for everyone If your shoes has the Nike plus feature you can connect to your phone through apps Nike Plus 8 Customizable You can make your own shoes Style You can get shoes with the Nike … You can even find the Nike shoes for walking and running activities. Premium Jack Welch Management Institute 6  Pages. Historically, using successful sports stars has been a typical characteristic of Nike’s commercial. Nike delivers innovative products, experiences and services to inspire athletes. The personality of Nike is excitement. When Zeus was gathering allies at the start of the Titan War, Styx brought her four children Nike, Zelos, Cratus and Bia into the service of the god. The highly unstable demand controls the footwear market. Those are characteristics you. Released On 1st October 2014 100 manufacturers. Premium Nike’s annual revenue hit $24 billion last year, a 60% increase since he took the reins as CEO in 2006. It was first named Blue Ribbon Sports and it officially became Nike, Inc. on May 30, 1978 (Nike). (NIKE) Nike continues to grow because of its older demographics promoting their products by word of mouth. Nike was founded in 1964 by track coach and runner duo Bill Bowerman and Phillip Knight as Blue Ribbons Sports, later becoming Nike, Inc. in 1978. It serves its customers through several sales channels including company-owned stores and online channels. When you buy Nike shoes, make sure you buy the right model that will satisfy you in a particular sport. Nike, Inc., People's Republic of China, Han Chinese 912  Words | Many people from all over the world are familiar with the brand, as it has a global presence that earns more than $18 billion in revenue. As we all know that Nike ads display confidence, attitude, and a good seller about their products. They use their favorite Nike shoes in casual outings and events. Profits have grown 57% and Nike’s market cap has more than doubled. The history of NIKE is a true American success story. The company is known for cutting-edge sports shoes, apparel and equipment. If you have a body, you are an athlete. NIKE, Inc. : Retailing - Company Profile, SWOT and Financial Nike Running Collection adidas. Nike’s high-performance athletic gear is mostly targeted at professional athletes. Advertisement – Nike shoes are lightweight and durable – Despite provides exceptional comfort, flexibility, of … according to Greek mythology. Athena Nike was always wingless. Figure out the weights of debt and equity; III. Synopsis Being present in footwear, sports equipment, clothing and many others Nike uses differentiated targeting strategy.Produc… The following characteristics are notable in Nike’s organizational structure: Global corporate leadership Semi-autonomous geographic divisions Global divisions for Converse and brand licensing Market research, Marketing, SWOT analysis 1131  Words | Some of these features are: – A pair of Nike makes perfect flexibility – Yes, you get the elusive flexibility of shoes from Nike. Nike ranks second with consumers ages 45 to 65, third with consumers ages 25 to 44 and fifth with consumers ages 18 to 24. Nike originated because of two men, Bill Bowerman and Phil Knight. 7  Pages. Premium | However, due to fashion-related and seasonal fluctuations, the demand of shoes is rapidly changing. Supra was supposed to be KR3W Footwear, through the creator thought better of it-it could create a conflict of interest with the team so after much brainstorming and thinking, Supra was ultimately the footwear label. JWMI 550 NIKE, pronounced NI-KEY, is the winged goddess of victory according to Greek mythology. Nike shoes and basic History. It uses separate campaign or strategy to cap the market potential of the different segments.Targeting is the important aspect of the marketing strategy, especially when a company is in different businesses. NIKE: A VRIO ANALYSIS. Originally Nike Frees came in different versions, depending on how flexible they were. Nike is a powerful example of corporate culture because Parker is serious about reinvigorating his organization on a regular basis. They are using a lot of rhetorical techniques to catch consumers’ attention. Outsole characteristics of Nike shoes. We spend most of the time on the Design Packaging and Tapes blog reiterating that fact, so we won’t go into too much detail, but, without a doubt, packaging drives sales; and this is a fact that Nike … This essay will concentrate on what makes Nike shoes standing out from the rest. There are many features that make Nike shoes different from other brands of shoes. This part of the shoe has its importance because the balance of the shoe depends on the mid-sole. January!1,!2016! Find your passion. But, by far, her large wings are her greatest attribute. | Because Nike is an athletic brand, it is only fitting that the biggest consumers and customers of the brand are athletes themselves. Their flexibility was ranked on a scale that goes from 1.0 to 10.0, where 1.0 means “bare feet” and 10.0 is a traditional running shoe. 6  Pages. Nike, Bill Bowerman, Hurley International 1750  Words | As Knight created Nike (Blue Ribbon Sports at the time) with his track and field … The characteristics of Nike dunks for basketball fans were mainly the reduced profile sole and the durability. am very happy to have more information about the Nike shoes i will definitely buy mine soon. Started as a small re-seller of an obscure Japanese running shoe (which later became Asics) line in a small shop in Santa Monica, NIKE has grown exponentially over the years into one of the world's most recognizable (and profitable) brands. The company is headquartered near Beaverton, Oregon, in the Portland metropolitan area, and is one of only two Fortune 500 companies headquartered in Oregon. Shoe, Footwear, Nike, Inc. 1213  Words | 7  Pages. Nike’s Packaging As a marketing strategy, one can never underestimate the power of product packaging. Premium However, Nike has successfully differentiated from these competitors. The company is an American multinational Corporation founded in 1964 as Blue Ribbon Sports and officially became Nike, Inc. in 1971 that is well-known with the swoosh logo and engaged in the design, innovation, marketing and selling of athletic footwear, apparel, equipment, accessories and services. We have mainly four steps to calculate WACC: I. Sunday, December 7, 2014 Background information: Iconography Explanation Nike abandoned the use of numbers in the Nike Free line in 2016, when they completely revamped the category. Read more about Nike on Fast Company. NIKE, INC.: COST OF CAPITAL | A Greek saying: "When we go to battle and win, we say it is NIKE." The company was renamed Nike, Inc., in … The following main characteristics of Nikes corporate culture sustain business and market competence: Many people buy Nike shoes, even if they do not play any sports. Introduction 4  Pages. – Nike shoes are lightweight and durable – Despite provides exceptional comfort, flexibility, of Nike shoes are very light. Identify the type of cost of capital; II. – Nike shoes help prevent foot injuries – It is one of the most important reasons for the popularity of Nike shoes. Nike knows who is interested in buying their products and is reaching out to them. It was founded in 1964 as Blue Ribbon Sports by Bill Bowerman, a track-and-field coach at the University of Oregon, and his former student Phil Knight. Premium Nike Inc. ’s company profile shows that the company is putting resources and time in researching and inventing new products; this company activity resulted to the thousands of Nike products circulating around the world. Nike is one of the largest athletic shoe brands in the world and sells millions of shoes and clothing each year. Main Characteristics Of Nike. 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