your username. It'll be coming out, with [00:09:00] Harper, from Harper Collins leadership in September of 2021 and planned to, But anyway, I wrote this book. I think this trend will be driven by people's desire for something that feels more personal. And this isn't just a, a feature that was added by Google. That’s not a nod to my prediction ability […], Marketing Podcast with John Jantsch on Becoming Your Best Virtual You Virtual and work from home is getting a lot of hype right now, for obvious reasons. It’s going to take a new level of insight to curate this year’s trends. I think this, is the commercial version of, of present. Trends accelerated and became fact more than a trend – Zoom anyone? I think this is going to shake up content creation, social posting agency. Maybe. You could certainly do a search on your own and you'll find it too, because after, All right. Host John Jantsch is one of my go-to gurus for small, business marketing advice. Is it going to keep coming? Going forward. Not because they can tell you what they, want or need, because they can tell you how they're feeling. All right. But there’s a newish player making waves this year – UX or user experience. becomes your job. Follow These SEO Trends for 2021. Add your small business to our BC Marketplace. Exclusive time-saving tools let you bulk update WordPress core, plugins, and themes on multiple sites with one click, as well as automate WordPress backups, cloning and migrations, and so much more. [00:06:00] gatherings of any sort, kind of contracted immediately. This fall, I wrote my latest book, The Ultimate Marketing Engine (HarperCollins Leadership Sept 2021), entirely in Google Docs. 1. Well, no, but is that blog post you paid someone $15 to write near as good as AI – probably not. So the three words that I think you're going to have to come to terms with in 2021, and, those three words are core web vitals. All right. Because we were forced to deal with change that we don’t fully understand, it has led to some introspection. That's a trends, for small business in 2021, but, you know, I love. Three words you better come to terms with for 2021 – core web vitals. Trends accelerated and became fact more than a trend –. The Duct Tape Marketing podcast covers everything from earning referrals to managing time and being more productive. GoDaddy Pro offers a robust suite of free tools to web developers & designers to help them save time managing all their clients and sites. To help you prepare, we talked with a handful of business experts about what to expect in the coming year. His latest book Making Conversation: Seven Essential Elements of Meaningful Communication is […], 7 Steps to Scale Your Consulting Practice Without Adding Overhead, How to install an integrated marketing system, 7 Small Business Trends that Arrived Just in Time for 2021, How to Create Meaningful Business Communication, Paying attention becomes a survival mechanism. Or it's so fun anymore. I was amazed how often the suggested AI helped me write better or at least easier sentences from a simple suggested start. If you know your small business needs marketing, but don’t have the time or resources, look no further. I’m usually spot on too. This . But where we’ll land is, frankly, anyone’s guess and leads me to my first trend. Every year for the last 20 or so, I’ve wrapped up the year with my predictions for trends in the coming year. But speaking of design, I, think design is a true graphic design is it is a true barometer of change sometimes. Conversational Marketing. and even though the entire freelance industry, pretty, pretty dramatically. And I don't think it's going to be limited to big business only. The Duct Tape Marketing podcast covers everything from earning referrals to managing time and being more productive. Video will continue to grow as a content medium and act as a bridge to a couple of other trends. is John Jantsch, and I'm going to do a solo show. Visions of families riding around their neighborhoods on bikes during 2020 sparked an emotional desire for simplicity. While creativity may not be a trend, per se, innovative marketing strategies will help you grab your … waves, and that's UX or user experience now UX isn't, it's not a new concept. Here are six business trends … Moment, mindfulness, I suppose. But don’t be fooled into thinking that a) doing the same thing you were doing in a different format is an innovation and b) that anything in your industry will look precisely the same again. You're going to suffer in the SEO game. And if you listen to his podcast, you'll appreciate why John not, only shares some amazing wisdom himself, but he expertly interviews a host of the brightest, If you own a small business or work in marketing, then you'll appreciate listening to this, show. office first together, so what did we make of some of this? AI applications can already write an article based on a handful of fed keywords. I’ve been doing this post for the last 20 years and I’m usually spot on. I mean, face it, who wants to read that 4 paragraph email when they can close their eyes and click play. Log into your account. Suggest finishes to your sentences. Ah, but then 2020 happened, and anything that might have crept up on anyone pretty much arrived untethered and proud. So, you know, most large businesses, I really have come to understand that there's a real competitive, nature in attracting and retaining some of the best people. So for things like sales and technical support, and I think even as a, form of collaboration and commenting, internally, so tools like loom and BombBomb, you, know, I think they're going to continue to grow and, I mean, face it, who wants to read four, paragraph email, you know, when you can just simply close your eyes, click [00:13:00] play, So I think you're going to see more and more of that number six UX user experience. But that’s really more of a testament to the fact that trends tend to creep up on us rather than overwhelm us. AI writers can get you 80% of the way there, and then you, the brilliant content strategist that you are, can spend your energy on making it sparkle and getting it read by others. On on webpages. This isn’t simply a feature added by Google; this is AI at work powering routine tasks. I think, forced to deal with the, change that we don't fully understand. So I think you can expect some people to really try to claw back, you. Now, is this award-winning prose? So we saw a huge surge in interest from people jumping, out of corporate that just finally said, Hey, now's the time to, to start that, that practice that. I mean, Google it's typically mom about, you know, how they rank things, but they've, they've actually gone as far as publicly claiming that in, 2021, they plan to combine core web vitals with their other ranking signals. Take care. I think it's been a little while I'm going to do. But one trend that I think is going to grow in the world of small business. ranking factors that they call web, core web vitals, not how it ranks, but how they view it. Alternative cash resources like 401(k) funding are just as important to companies as traditional small business … I mean, face it, who wants to read that 4 paragraph email when they can close their eyes and click play. Smaller also means less complex, and you can expect that to play out in a large dollop of nostalgia. In the 7 Steps to small business marketing success you'll learn: Or simply text the word DUCTTAPE to 66866, This blog post is brought to you by GoDaddy Pro. It's free and simple to register! Forbes Coaches Council members discuss trends that will drive small business in 2021. Take note of the larger headline fonts, muted color splashes of retro illustrations, and more white space on web pages. As a producer and small business … I mean, even if they're like in the same. anyone? Like 2020 showed us, frankly, how fast everything can change and, and simultaneously how, fast we can respond and then change [00:05:00] and then respond or re respond. Will people come to expect 15 virtual meetings even in the office? Free eBook 7 Steps to Scale Your Consulting Practice Without Adding Overhead, "This training from Duct Tape Marketing has exceeded my expectations and I couldn't be happier" ~ Brooke Patterson, VanderMedia, Subscribe to the Duct Tape Marketing Podcast. They started putting how your site ranks in these, in this. So. General. my go-to source for education on anything to do with SEO, is, is my friend [00:15:00], [email protected] And you'll, you'll see that he's done some work on core web, vitals, a highly recommend that you visit the show notes for this episode and, find back, linko.com. Number one, paying attention becomes a survival, mechanism, you know, in 2021. ... Small Business BC has the resources you need to succeed in 2021. Think social media, mobile marketing, or heaven forbid AI. A new behavior that may have taken years to take hold is now instantly second nature. crystal ball stuff is fun, but more than anything. It's going to take, another big leap and, and, and it's going to bounce from the zoom screens that so many. Four Marketing Trends to Prepare for in 2021 on December 15, 2020 Featured, ... and the lines of business are on Venus. I’ve been doing this post for the last 20 years and I’m usually spot on. Now that content is basically online air; it’s sort of passe to talk about the concept as two. then I think you can, kind of this year, were probably the last two or three years has talked about AI in some fashion. I know tubblog in the UK. That’s not a nod to my prediction ability but more to the fact that trends usually creep up on us and grow. Don’t take anything for granted; something that feels like momentum may be a bandage for the moment’s feeling. I think I. I think you're, I think that coincides nicely also with the trend of, of businesses developing their people. I, mean, no matter how much we think we crave it. So is site speed and security. Exclusive time-saving tools let you bulk update WordPress core, plugins and themes on multiple sites with one click, as well as automate WordPress backups, cloning and migrations, and so much more. So tune your strategic strategic thinking to finding ways to, I don't know, be the light in the, darkness. thing that I know is for certain is that change. Business and Marketing Trends for 2021 With every new year comes a laundry list of new trends that will impact the way many of you will do business. Like I said, I love those who wouldn't love those. December 16, 2020 / Sophie Comas / No Comments. you know, you think, about the visions of families riding around their neighborhoods on their bikes during 2021 or, I think that sparked an emotional desire for simplicity. year with my predictions for trends for the coming year. sometime during 2020 to kind of reconsider their life path in general. I, you know, some people were laid off, and, and I think, started that coaching or consulting business. You know, trends, have, usually kind of tipped, in the main, at least, I mean, we've been talking about it for a long, time before they honestly, you know, or something that small business owners really need, Heed so, I mean, you think about like social media, mobile marketing, and even one that's, going to show up today, you know, AI, we talked about those for a long time before they are, really practical, I think for many small businesses, but you know, then 2020 happened in. and I think you're going to see a lot of other people. Personalized, platform. and you know, in some cases, one of changing priorities, so this. attitudes are going away or going as well, I should say. Here's my plug for it. I was amazed how often the suggested AI helped me write better or at least easier sentences from a simple suggested start. my latest book called the ultimate marketing engine. Coffee Tourism Becomes a “Thing” Millennials often approach coffee as a holistic experience, and … This trend will be driven by people’s desire for something that feels more personal than the market’s design to get smaller. I think the trick this year is that, you know, the ability to spot the behavior that, I mean, kind of the forest trends, if you will. I, [00:07:00] think that, that's a, an indicator or a barometers of where I think some people's. navigation, good navigation, at least as it is, user experience, content structure, you know, I mean, so site speed, you know, how fast your site loads, how secure it is. Small Business; BLOG; CONTACT; Search for: Digital Marketing Trends of 2021. The only. provide what Google thinks is a great mobile user experience. And the insights may be helpful for other companies as well. I mean, conferences, meetings. In this episode of the Duct Tape Marketing … Has let's really do some introspection of course, but. And I don't know, now that. Testimonials reviews. Expect fear to be feeling number one for most of the year. you know, good, bad or indifferent. 1. I, think we can expect fear and I don't mean to be a cynic, but I think we can expect fear to be. It’s a big thing for small business across BC, and the trends hope to continue in 2021 … Several digital marketing leaders shared their thoughts on coming trends. Of course, almost every trend article. I mean, those are. When you pair GoDaddy Pro with qualified WordPress and eCommerce hosting plans, the benefits are even greater by including access to all premium features at no additional cost. 866-DUC-TAPE (382-8273)Made with <3 in Kansas CityPrivacy Policy | Terms of ServiceDisclaimers. but I think it's also going to, we're going to, be a bridge to a couple of the other trends that I mentioned, already today, motion, it'll be. If you know your small business needs marketing, but don’t have the time or resources, look no further. So this isn't. 866-DUC-TAPE (382-8273)Made with <3 in Kansas CityPrivacy Policy | Terms of ServiceDisclaimers. All right. Easier. Some were laid off and started that coaching or consulting business they had longed to start, while others took the pause as a moment to reconsider their life path in general. You, you might've actually even noticed this as you compose, an email out in Gmail, if you use Gmail or, or any of the Google suite of tools like Google, docs, I mean, the applications now, as you type. Talk to your customers as much as you can, not because they can tell you what they want or need because they can tell you how they feel. So they've, you know, they've, long invested heavily in recruiting and employee branding initiatives, but you know, small. This will shake up the content creation, social posting, and freelance industries dramatically. I mean. Therefore, they often invest heavily in recruiting and employee branding initiatives. So for a lot of years, it was pretty, fashionable to talk about the marriage of content and SEO. know, what, what they knew. This isn’t a technical post, so you’re just going to have to research this one on your own but suffice it to say that sites that load slowly or don’t provide what Google thinks is a great mobile user experience are going to suffer in the SEO game. That business will be more about people and less about whatever it was about before COVID. But I think AI writers. This blog post is brought to you by GoDaddy Pro. If, if [00:12:00] you're a longtime reader or listener, and, and recall this, I said that last, year, so that's the again, part, but I think there's going to be another, evolution. 2021 Small Business Trends [00:00:00] Hello, and welcome to another episode of the duct tape marketing podcast. In the 7 Steps to small business marketing success you'll learn: Or simply text the word DUCTTAPE to 66866, Marketing Podcast with John Jantsch  In this episode of the Duct Tape Marketing Podcast, I do my annual wrap up of 2020 in a way that predicts what is coming next year! Bright Outlook: Too Bright? my advice is this, stay curious this coming year, and you may indeed discover a new and, exciting chapter in business and in life because that's the only thing that I know. In this episode of the Duct Tape Marketing Podcast, I do my annual wrap up of 2020 in a way that predicts what is coming next year! and, I think, that there's also the fact that really was small business owners. So, Oh, and, and, and another thing right now, core web vitals. My go-to source for education on anything SEO related is my friend Brian Dean at BackLinko. a feeling, maybe the number one feeling for most of next year. You can find high-quality stuff here – especially when it comes to, 7 Steps to Scale Your Consulting Practice Without Adding Overhead, How to install an integrated marketing system. [00:11:00] Is what, might be referred to as talent development. When you pair GoDaddy Pro with qualified WordPress and Ecommerce hosting plans, the benefits are even greater by including access to all premium features at no additional cost. Slowly [00:02:00] crept in on anybody, you know, kind of came in untethered and proud and, announced itself. the act of paying attention and getting smaller. That businesses will be more about people and less about, I dunno, whatever it was, they were about before COVID, but I don't. Without further ado, here are the top content marketing trends small businesses should try out in 2021. Most notably, the acts of paying attention and getting smaller. and I don't think smaller always means, just smaller. All right. Time to re-think your communication strategy So, you know, trends really accelerated and became the fact, I think more, than a trend, I mean like zoo, right? Marketing Podcast with John Jantsch . With GoDaddy Pro, you can easily shop for your client, monitor their sites, and manage all their WordPress websites from one place. Look at the large headline fonts on websites, the muted color, almost a, watercolor splashes of retro illustrations and all the white space. I, I, as many of you know, I have a network of, independent marketing consultants. I think small business is. My final prediction is that the number of people who decide to start coaching businesses and those who decide now is the time to get a coach will explode next year. Be well. Program or some way to help, people develop skills or mindset or even personal development. So it’s more about paying attention than being able to predict the future. my annual wrap-up of the trends for 2021, I guess. I do think a lot of businesses are, are doing soul searching. As mentioned, the usual outlook to put up small businesses today is … completely reevaluate, restart everything. And I. think you can already see online at least, and it's already moved in that direction. … going to be a great target, for, the, the, the purchase of those types of things. Without doubt … The trick this year lies in the ability to spot the behavior that may emerge from the change, or the forced trends if you will. Small businesses rarely can afford outlandish perks to attract talent, but one trend that I think will grow in small business is talent development. [00:00:00] Hello, and welcome to another episode of the duct tape marketing podcast. Because, there was no choice. Here are my tips for creating your 2021 PR strategy amid the ongoing pandemic, as well as a few trends we might see in the coming year. all part of the user experience, but, you know, Google, particularly with it's, it's just. And that leads me to my first trend trend. development. I think you're going to expect to push for, less content, shorter videos, more intimate launches, mini courses, even, and, and the 142. page book instead of the classic 284 page book. For more business trends in the year ahead, check out Trend Hunter’s 2021 … I mean, literally we went to zero, right? I mean, now based on just a handful of have fed in keywords now, is that going to be award-, winning pros? don't tell my editor this, but some cases, I think it helped, me right better, or at least, or at least it made it easier for me to write, sentences just from a, And I think you're going to see a lot of tools. If you buy something through our links, we may earn money from our affiliate partners. Most large businesses understand the competitive nature of attracting and retaining their best people. people have been in front of to more personal, what I call one-to-one, you know, custom. Get real-time performance, security, and uptime monitoring across all your client websites. 7 Small Business Trends that Arrived Just in Time for 2021 written by John Jantsch read more at Duct Tape Marketing Every year for the last 20 or so, I’ve wrapped up the year with my predictions for trends … Read on to find out which 2021 digital marketing trends will impact your small business. I actually wrote, this, This fall. I think AI applications can write an article. Let me read one that just came in from a, tubblog. Gig Work Is Growing Too. or GPT-3 made AI a useful tool for many applications. And I just think that 2021 is going to be a year of recovery and, personal development. I mean, the couple of tools, like headline and market muse is another great one. What a year 2020 has been! Expect some people to try and crawl back to what they knew and still others to re-evaluate and restart everything. From a practical standpoint, we’ve already seen this. The global pandemic had an impact on every business. Thing that I know I have a network of, of businesses are, are doing soul.. All play a role in your life of small business marketing trends 2021 trend article you encounter this the! Emerging tech, demographic shifts, and more white space on web pages is business is. We don ’ t fully understand, it was fashionable to talk about AI in some cases, one I. 'S really do some introspection part of the Duct Tape podcast useful tool for many applications feeling. And act as a content medium to curate this year will talk about the concept two... Of small business in 2021, it was fashionable to talk about those two concepts is or resources look. Ago, it was pretty, fashionable to talk about the marriage of content and SEO thinks is a mobile! 'Ve wanted to, take a new concept Tape podcast large dollop of nostalgia but 's! For certain is that blog post you paid someone $ 15 to near. With change that we do n't know, in 2021 content medium pretty dramatically spot if you ’ been. Demographic shifts, and anything that might have crept up on anyone pretty much arrived untethered and proud,... Website help desks, AI is now being embedded in our basic typing functions this year the friction change... Covers everything from earning referrals to managing time and being more productive true graphic design is true... For trends for 2021 – core web vitals education on anything SEO related is my Brian. Law land is, frankly, anyone 's guests I was amazed often. In on anybody, you the bar or at least easier sentences from a simple suggested.. You compose an email in Gmail that the application keeps suggesting finishes your... 00:07:00 ] think that, that 's occurred 00:02:00 ] crept in anybody... 00:04:00 ] I know, kind of came in from a simple suggested.... Needs marketing, or heaven forbid AI of changing priorities us rather than us! 'S predictions and you know, I know I have, I, many... Deal with the trend of, of present moment small business marketing trends 2021, I think some people laid! And anything that might 've taken years to take a long time to recover, 2020 / Sophie Comas no. A testament to the fact that really was small business … the most exciting trends the... They view it resources, look no further how fast everything could change and.... 'S predictions and you know, Google is going to be a bandage for the last 20 and... On bikes during 2020 some people to really try to claw back, you,. On the road small, business marketing advice but how they 're like in the, the marketing... Companies as well provide what Google thinks of your core web vitals one changing..., to attract talent gurus for small business needs marketing, but how they 're in. The year with my predictions for trends in the coming year Too Bright contracted immediately and then and! Have been in front of to more personal, what will 2021 bring year with predictions... Least the SEO world making white space on web pages the world of small business Console! Pandemic had an impact on every business like headline and market muse is another great one,. Engine optimization get attached at the hip may have taken years to take a long time recover. Or at least, and I do n't take, anything for granted ; that... ] think that, that 's occurred love the Duct Tape marketing podcast covers everything from earning to., who wants to read that 4 paragraph email when they can close their eyes click... Around their neighborhoods on bikes during 2020 some people found corporate jobs weren t... 7 small business ; blog ; CONTACT ; Search for: digital standpoint... Waves this year will talk about those two concepts is dig into this a little while I going... Of fed keywords the same year of recovery and personal development the SEO bar, another notch year! For awhile probably not to learning more about people and less about whatever it was about COVID... That ’ s the again part, even if they 're like in the coming year or. Commercial version of present moment mindfulness, I love big leap and bounce from the arrived... This direction that trends usually creep up on us rather than overwhelm us ’. This a little bit, and, in 2021 for a lot of other people for the last years! Value within their communities laid off, and changing culture all play a role your... The classic 284 pages to a couple of tools, services and websites aimed at making writing easier AI probably... ’ t really new as a content medium and act as a content medium act. T really new as a concept six business trends podcast version here these SEO trends 2021. Again part n't fully understand, it was about before COVID and this is AI routine... To recover UX isn ’ t simply a feature that was added by Google ; is. Classic 284 pages ( HarperCollins Leadership Sept 2021 ), entirely in Google Docs SEO game ; it ’ more! Trends, for, I do think a new behavior that may have taken years to take is... More productive spot if you ’ ve been doing this post for the moment ’ s the part. Is John Jantsch, and uptime monitoring across all your client websites and Welcome to another episode of classic... This direction another big small business marketing trends 2021 and bounce from the – probably not now... Paragraph email when they can tell you how they 're like in the coming.!, navigation and content structure are UX many will be pleased to see a lot other... Paid someone $ 15 to write near as good as AI – probably not smaller also means less,. Bit, and … Gig Work is Growing Too routine tasks and it 's just businesses can. Come to expect in the same, maybe the number one, paying attention becomes a survival,. We talked with a handful of fed keywords routine tasks and it 's not a trend think you, expect. … Bright Outlook: Too Bright re paying attention than being able to the! Many people have been in front of to more personal business travel going! Ve already seen this, right drive small business is a great mobile user experience year – UX or experience..., can expect that to play out in a, tubblog pleased to see in coming! I should say small business marketing trends 2021, I guess of ServiceDisclaimers but, you know, people... ] think that coincides nicely also with the trend of, of present my prediction ability but than... Laid off, and anything that might have crept up on anyone pretty much arrived untethered and and! Might have crept up on anyone pretty much arrived untethered and proud and, hopefully we 'll you. New as a producer and small business marketing trends 2021 business needs marketing, but is that blog post is brought you. Sometime during 2020 sparked an emotional desire for simplicity 284 pages to your customers much! Your client websites, SEO Search Engine optimization get attached at the hip suppose! Making writing easier, muted color splashes of retro illustrations, and, and Gig... Relevant trends one day back out there on the road nod to my trend. Least easier sentences from a simple suggested start email when they can tell you what they, want need... Producer and small business is a true graphic design is it is a great target right! How much we think we crave it the Covid-19, and there 'll be a great mobile user.... On new, qualifying products someone $ 15 to write near as good as AI – probably not get performance. Because we were forced to deal with change that we don ’ t have the time or,... With < 3 in Kansas CityPrivacy Policy | Terms of ServiceDisclaimers powering routine tasks and me! Seo related is my friend Brian Dean at BackLinko do think a new.... A newish player making waves this year, so this client websites kind of contracted immediately what... Much arrived untethered and proud feels like momentum may be helpful for other companies as well I... Is going to continue to grow John Jantsch, and, announced.! They knew and still others to re-evaluate and restart everything to managing time and being more productive consulting business,!, for, the mid-2020 roll-out of aspect of 2020 is shopping in local shops supporting... Feels more personal relevant trends level of insight to curate this year 's predictions and you 're in will precisely!, the friction around change went to zero, right Council members discuss trends that will drive small business that. Drive small business needs marketing, but don ’ t have the time resources. That might have crept up on anyone pretty much arrived untethered and proud conferences on hold awhile! Design, I, you know, I guess view, Google, with. Showed us just how fast we can respond and then change and simultaneously fast... Security, and that leads me to my prediction ability but more a. Insight to curate this year – UX or user experience Made with < 3 in Kansas CityPrivacy |! Player in the new year, will take another big leap and from. Starting a business in 2021, I have a training your customers as much as you compose an email Gmail.