Enter paid distribution. When you’re just building your audience, though, you need credibility. Nous cherchons à rationaliser ces process en créant toujours plus, en y passant le moins de temps possible et sans prendre le temps de réfléchir à l’impact de notre contenu. If organic distribution is the match that gets your content marketing fire going, paid distribution is the lighter fluid. When you promote your content with a PPC structure, you’re attracting clicks from users—when the user clicks on your ad, the marketer pays per click. LinkedIn is a bit different—you can’t quickly sponsor an organic update from your feed. Examples of paid media include social media advertising, pay per click, display ads, and paying influencers for shares and retweets. Au lieu de cela, la stratégie de promotion de contenu la plus réussie est un mélange sain d’efforts organiques à long terme et une promotion ciblée alimentée par la distribution payante. This is great news for marketers trying to capitalize on an event, holiday, season or recent news. Voici certaines choses à garder à l’esprit pour de meilleurs résultats : Après une à deux semaines, plongez-vous dans les analyses sur chacune des plates-formes et voyez quels posts ont obtenu les meilleurs résultats. Pay-Per-Click (PPC) Ads. With paid content distribution, you can pick new audiences to share your content with. Taboola is the world’s leading content discovery platform, serving 360B recommendations to over 1B unique visitors each month on the web’s most innovative publisher sites. Maintenant que vous connaissez les principaux comportements en ligne de vos personas, il est temps de regarder plus en détail les avantages de chaque plate-forme en fonction des comportements énumérés plus haut. Paid content distribution is one of the easiest ways to get your brand’s messages out to the public – often quicker and simpler than setting up campaigns on social media platforms. Due to their versatility, sequencing not only helps publishers generate recurring revenue by way of subscription fees, they also help build audience trust and loyalty. : because of the dwindling effectiveness of these ads, quality is key. While promoting content on publishers sites is common, some brand and publisher partnership campaigns—like GE and BuzzFeed’s Flight Mode—go the extra mile to promote branded content. You can choose between sponsored content, test advertisements and sponsored InMail. Peu importe la taille de la liste, l’impact serait toujours limité à ¼. Un autre challenge est le déclin du nombre moyen de partages sociaux par contenu. Assurez-vous que votre compte Google Analytics fonctionne correctement sur votre site Web et associez votre compte Google Analytics à votre compte AdWords. Content Discovery Networks. . If lead generation is your goal, consider pointing your social campaigns to gated content so the expense is worth it. This means: If you're working with bad content or wrong content you'll have to put significant budgets behind it to get the effect you want. Be clear—“find out more” is not as clear as “Click to see the Article.”, Before you dive into banner and in-line advertisements, I suggest taking a look at some recent studies that suggest these methods are becoming less and less effective—. Free distribution are advertising outlets that you can use at little to no cost. You’ve shared these pieces of content on your organic channels of choice—social media, popular forums like Reddit and Digg, blasted your email list and sent it off to a few influencers. Cela vous aidera à aligner les mots clés sur les éléments de contenu que vous choisissez de promouvoir. Every time Facebook tweak their algorithms to decrease the organic distribution for brands and publishers, many turn to paid content distribution as a solution. When a user searches for this keyword, they will see your advertisement. L’avantage unique de la promotion payante réside dans sa distribution stratégique et hyper concentrée du contenu. Twitter allows for three general types of promotions—tweets, accounts, and trends. In return for your investment, you get access to that publisher’s audience and can merge your content into the user experience of the publisher website. No more free lunch from Facebook. Cependant, il y a un problème : cela va mettre des mois voire des années à générer des résultats. But what about paid content distribution? Paid Content Distribution. Online content distribution services allow you to syndicate your content to other web publishers while improving your prestige, visibility and in some cases, even your end-of-month revenue. 1. Anyone who has ever paid for distribution in social knows that this simple rule applies: It's expensive to distribute bad content and cheap to distribute good content. It works on a cost-per-click model, so you only pay when someone has actually clicked through to engage with your content. If you’re promoting a blog post, do so with a call to subscribe. Twitter is the best place to find out what people are talking about on the web. Your content is promoted based on audience type, demographics, business, region, and more—and because social media sites collect so much information about their users by default of membership, targeting is effective. Le concept de persona existe depuis un petit moment maintenant, et pour une bonne raison : le meilleur contenu a toujours été celui qui semble avoir été écrit pour une personne spécifique dans une situation particulière. Name * Phone * Email * Comments So We Know You are Human If you are human, leave this field blank. There’s an ever-growing number of ways you could do this, including: Social media advertising. These type of campaigns result from strategic partnerships between brands and publishers—and usually require a hefty investment on the brand side. This type of paid content sponsorship isn’t something you’ll do when you’re first starting out, but there is one best practice we wanted to highlight: Sometimes grouped as another type of native advertising—pay per click (PPC) ads—are diverse enough to become a category of their own. : Take advantage of localization capabilities if applicable—the more targeted the audience, the more engagement you’ll receive for a smaller budget. Here are five of the top content distribution options that could make a real impact in your marketing results. : Tout d’abord, découvrez ce qui motive et engage votre audience, notamment en regardant les insights Facebook, pour trouver des centres d’intérêt, les connexions, les activités et bien plus encore. Not unlike creating a sponsored post on Facebook, a range of content distribution platforms have emerged over the last few years, aiming to automate the challenge of finding an audience for your content. 1. The real power of LinkedIn ads is in their audience targeting, where the professional criteria is more detailed than on any other platform. It’s controlled by another department. We recommend starting with discovery, where you can promote your content on some of the best publisher sites out there, and gain the credibility needed for your audience to convert. Bien qu’il soit possible de suivre les hausses de trafic d’une certaine source, à savoir les réseaux sociaux et les sites référents, les analytics avancées sont compliquées à gérer car vous ne pouvez pas taguer les liens partagés sur des campagnes dédiées. as a form of paid media where the ad experience follows the natural form and function of the user experience in which it is placed. Paid content options are always changing and increasing. En tant que content marketeurs, nous nous focalisons sur la production de contenu. Lancer ma campagne Contactez nous. Il faut aussi prendre en compte les “dark shares”, effectués par emails et messagerie instantanée, qui représente jusqu’à 65% des partages sociaux, qui sont extrêmement compliqués à mesurer et prévoir. A sponsored update starts out as an organic post on your Facebook page. Paid distribution occurs when you distribute your content on a paid advertising channel. See more ideas about Content distribution, Content, Distribution. Se focaliser sur les résultats de recherches organiques fait sens : du contenu hautement stratégique pour des mots-clés de recherche orientés intention ne fait aucun doute : cela sera payant. While we’ve taken the time to carefully research best practices for. , cela va difficilement être la façon la plus facile de mesurer le ROI de votre contenu. That is exactly the question we look to answer in this Ultimate Guide to Paid Content Distribution ebook. Taboola is the world’s leading content discovery platform, serving 360B recommendations to over 1B unique visitors each month on the web’s most innovative publisher sites. Le fait de connaître les habitudes de votre auditoire et comment il prend ses décisions vous préparera à la prochaine étape et d’avoir un retour sur du long terme lorsque viendra le temps d’exécuter chaque campagne de distribution payante. to give brands access to one billion users. paid content distribution dubai In today’s content-driven online landscape, cutting through the noise and reaching the target audience isn’t easy. Fortunately, paid promotion has a positive impact on organic promotion. A thoughtful content distribution strategy simplifies the process of reaching the right audi… This mindset primes your audience to discover something new, just as they’re approaching the end of an article. I must say, money still talks! : you need to run campaigns for at least a year to see results, While promoting content on publishers sites is common, some brand and publisher partnership campaigns—like GE and BuzzFeed’s. When used in conjunction with the rest of a developed distribution system, you can build an … Vous vous demandez peut-être : que se passe-t-il avec tous les autres contenus ? This primarily includes pay-per-click (PPC), paid social advertisements, and paid influencer content. Paid branded content distribution has been growing faster than paid editorial distribution – it has more than doubled year over year (113% growth), and its share of total publisher spend on Facebook grew from 0.8% in Q3’16 to 9.5% in Q3’17 – as presented in the chart below. An example of the dashboard is below: A Facebook advertisement is different—they can show up in a user’s newsfeed or as a banner ad elsewhere on the dashboard, and do not always show on your Facebook page. . 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